Corporate identity should be clearly presented
When designing a website for a manufacturing company, the first thing to do is to clearly present the corporate branding. The company’s history, mission, vision, and production capabilities—these things should be beautifully arranged on the homepage or in the ‘About’ section. This builds trust among business clients and creates a professional image.
Product catalog should be organized and detailed
Images, specifications, certifications, and technical details of each product should be clearly presented. An organized catalog should be maintained according to product categories so that visitors can easily find the products they need. Adding downloadable brochures or datasheets along with this provides additional benefits for clients.
Business to Business (B2B) Focused Navigation Design
Clients usually come to manufacturing sites to search for information. Therefore, the navigation menu should be simple, feature-based, and fast-loading. ‘Industries Served’, ‘Capabilities’, ‘Certifications’ and ‘Request for Quote (RFQ)’—these sections need to be carefully designed.
Ensure functionality on both mobile and desktop versions
Even though it is a B2B website, many people use mobile or tablet to search for information. Therefore, responsive design is essential. It is necessary to ensure that the text, tables and document viewer automatically adapt according to the screen size. This allows the client to use the website easily from any device.
The contact and customer inquiry system should be easy to understand
Initial inquiries are very important on a manufacturing site. For this, it is necessary to have a simple and effective contact form, so that the visitor can quickly contact you with the necessary information. If the inquiry form has the option to select products, attach files and ask specific questions, the collection of client information becomes more effective.
